Introducing the Mad Catter Coffee Lab: A New Hub for Coffee Education
- PACC
- Aug 7
- 3 min read
Join the expert baristas, roasters, and educators from Mad Catter Coffee Roasters for interactive workshops, live demos, and engaging seminars on all things coffee. From learning how to properly taste coffee through cupping, to mastering brewing techniques at home, to watching skilled baristas pour stunning latte art. All sessions are first-come, first-served and completely free with your festival ticket. Whether you're a casual sipper or a dedicated coffee enthusiast, these sessions offer a chance to learn, taste, and explore.
Saturday September 27, 2025
10:30am - (Workshop): Coffee Cupping - A Sensory Experience (Limited to 20 participants)
11:30am - (Demonstration): Latte Art Demo
12:30pm - (Seminar): A Coffee Journey - From Seed to Cup
1:30pm - (Workshop): Coffee Cupping - A Sensory Experience (Limited to 20 participants)
2:30pm - (Seminar): Making Better Coffee at Home
3:30pm - (Panel Discussion): Coffee Roasting - Art or Science?
Sunday September 28, 2025
10:30am - (Workshop): Coffee Cupping - A Sensory Experience (Limited to 20 participants)
11:30am - (Seminar): Making Better Coffee at Home
12:30pm - (Demonstration): Latte Art Demo
1:30pm - (Seminar): Cold Brewing at Home - Tips & Tricks
2:30pm - (Seminar): A Coffee Journey - From Seed to Cup
Coffee Cupping - A Sensory Experience
Saturday at 10:30am and 1:30pm; Sunday at 10:30am
Please note that this class is limited to 20 participants, first-come, first-served
Professional roasters taste and analyze coffees by utilizing a method called cupping. Come by this interactive session to learn how to cup coffees and to taste some of the key differences that influence a coffee’s overall flavor profile.
Latte Art Demo
Saturday at 11:30am and Sunday at 12:30pm
Has a barista ever served you a latte with a swan on it and you thought, how did they do that? Technique and a lot of practice. Stop by this latte art demonstration to learn first hand what it takes to pour pretty lattes.
A Coffee Journey - From Seed to Cup
Saturday at 12:30pm and Sunday at 2:30pm
Did you ever wonder where coffee comes from? If you’re curious, come by as we bring you along the path coffee takes from the farm, all the way to your mug. There’s a lot more to it than you might think, we can promise you that.
Making Better Coffee At Home
Saturday at 2:30pm and Sunday at 11:30am
We’ve heard it 1000% times. Why isn’t my coffee as good when I make it at home? If you’re wanting to improve you coffee game, swing by to learn a few things to help you brew tasty coffee in your own kitchen.
Cold Brewing at Home - Tips & Tricks
Sunday at 1:30pm
Do you ever wonder how you can get cafe quality cold brew at home? It may not be as hard as you think. In this class, we will go over different cold brew methods, the variables that affect flavor, and how to improve your cold brew at home.
Meet the Speaker
Jeffrey Wetzel, Mad Catter Coffee Roasters
Before ever pulling a shot of espresso, Jeff Wetzel was on the ground—literally—picking and milling coffee. What began as a personal quest to understand coffee at its source quickly evolved into a deep appreciation for the craft and the people behind it. These early experiences became the foundation of Mad Catter Coffee Roasters. For Jeff, learning the "how" of coffee was only part of the equation. The "why" mattered just as much. From mastering the technical skills of roasting and brewing to managing the daily grind of café operations, Jeff committed himself to quality, consistency, and education. He believes that tools are only as good as the understanding behind them—and that sharing knowledge is key to building a better coffee culture. Roasting came naturally to Jeff, but he never took shortcuts. Each step in his journey has been driven by curiosity, experimentation, and a relentless pursuit of flavor. To him, the world of coffee is an ever-expanding hallway of discovery, and Mad Catter Coffee Roasters is the doorway through which others are invited to explore.
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